Call Us: 360.509.6399

Make It Easy

Make It Easy

Savvy Sales Tip, Sales Maven Blog, Sales Tips, Training

Have you ever noticed, most people talk in general terms? The drawback is when we do this, we make it very hard for the other person to know what we want/need. A few years back someone I worked with would tell me over and over again, “Nikki, you need to be more specific in your communication.  I am not clear on what it is you want me to do.”

To be honest, this response was incredibly frustrating.  Taking a step back and re-reading my communication, I often found she was right. (Dang it!)  I could certainly be more specific in my communications.

A common theme with my clients is being frustrated by the lack of response from potential customers.  Once we dig into their communications (phone and email messaging), it’s clear – they’re too vague (just like me).  Your Savvy Sales Tip this week: Be more specific and you’ll make it easier for their clients to say “YES!”

Savvy Sales Tip, Sales Training, Nikki Rausch

Here are two examples – which do think is more effective?

Example 1:  A prospective client calls and leaves you a message stating they want to set up an appointment with you.  When you call them back, you get their voice mail.  You leave a message saying how much you are looking forward to working with them and your number to call you back at their convenience to get an appointment scheduled.

Example 2: A prospective client calls and leaves you a message stating they want to set up an appointment with you.  When you call them back, you get their voice mail.  You leave a message saying how much you are looking forward to working with them and that you have time available Monday at 10 am, Tuesday at 11 am, and Friday at 3 pm.  You ask them to call you back and let you know which time works for them, and if none of these times work, you ask them to leave you some possible times they are available.

So which of these two examples are you currently doing?

And based on these two examples, which would you prefer if you were the prospective client?

The people that make it easy for clients to work with them grow their business.  Being specific is a simple way to make it easy for your clients to say “yes.”

My challenge for you this week is to be more specific in your communication with clients.  Take a hard look at your emails, listen to the messages you leave on voice mail.  How clear is it from the other person’s perspective of what to do next?  See how you can improve.

 

Wishing you continued success in all you are doing this week.

 

To receive additional sales tips and resources: Click Here

 

12 Comments
  1. It is actually a nice and useful piece of info.
    I am satisfied that you simply shared this helpful information with us.

    Please keep us informed like this. Thanks for sharing.

  2. My partner and I stumbled over here coming from a different web page and thought
    I might check things out. I like what I see so now i am following you.

    Look forward to checking out your web page again.

  3. That is a good tip particularly to those new to the blogosphere.
    Short but very precise information… Thanks for sharing this one.

    A must read post!

  4. It’s great to find soeonme so on the ball

  5. Hi there! I simply want to offer you a huge
    thumbs up for the excellent information you have got right
    here on this post. I will be returning to your blog for more soon.

  6. Just liked this post on FB. Thanks for the great read.

  7. Nikki,
    I have been using your 2nd example since you told us about that in a Master Mind Group and it has worked every time.
    Thanks so much!

    • My colleague Matt Homann made an enellcext point in his blog today. He wrote that clients, don’t have general needs, they have specific ones;” and that those clients want you to be great at solving their problem[s]. a0 Matt called this The General Practitioner’s Dilemma.

Leave a Reply