The sales process is more than just a funnel, it’s a staircase.
When you’re guiding a potential client through a conversation, your role is to earn their business by moving them from one step to the next in a way that feels natural and builds trust.
This book introduces a five-step approach that gives you a clear structure to follow so you’re not guessing what to say or what to do next.
As you move through the steps, you gain a deeper awareness of how you show up in conversations and become more effective at each stage of the sales process.
Inside the book, you learn how to:
Looking for something specific? Start with the book that fits where you are right now.
Every interaction is an opportunity to strengthen a relationship.
This book shares 100 short, practical lessons that improve how you communicate, build rapport, and influence in a way that feels genuine and respectful.
You learn simple shifts you can apply in everyday conversations, in your business and beyond.
Nikki Rausch is a sales strategist, speaker, and founder of Sales Maven.
With more than 25 years of sales experience and over a decade as a business owner, she understands what it takes to grow a business while staying true to your values.
Sales conversations can feel uncomfortable when you’re not sure what to say or how to guide someone toward a decision. Nikki’s work focuses on changing that.
As a Master Certified Practitioner of Neuro-Linguistic Programming (NLP), she teaches the language and communication skills that allow you to build rapport, communicate your value clearly, and move conversations forward in a natural way.
Her approach is rooted in relationship-building, thoughtful communication, and practical application so you can take what you learn and use it immediately in your business.
Through her books, podcast, and coaching, Nikki shows entrepreneurs how to turn sales into a skill they can rely on, without pressure, without scripts, and without feeling like someone they’re not.