Bringing Your Worldview Into Your Business Without Polarizing Your Audience with Carol Cox: Mastering Excellence Series

With Carol Cox


Sharing your worldview with the audience of your business means you incorporate the causes and perspectives you value into the parts of the business your audience will interact with.

Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. This is the second episode in the “Mastering Excellence” series. Once you understand the structure of excellence, you can apply it to your life or business to achieve similar results. Today, hear an experienced entrepreneur give advice on how to bring your worldview into your business without polarizing your audience on this episode of the Sales Maven Show.

Carol Cox is the founder of Speaking Your Brand®,  a coaching and training company that helps high-performing, purpose-driven women entrepreneurs and professionals create their signature talks and thought leadership platforms. Carol is host of the weekly 5-star rated Speaking Your Brand® podcast and during election seasons serves as a Democratic political analyst on TV news. She was named as one of Orlando's Women of the Year in 2021 and has been featured in Forbes. Through her company and content, her mission is to empower more women to find and use their voice, to tell the stories that need to be told, and to activate ideas for change.

Carol walks her talk, and speaks from a place of credibility, as she transparently infuses her take on the current happenings of the world into her business. She is always in her head reflecting on the thoughts of the different lives people experience. In her eyes, everyone is a role model. Humans have an instinct to mimic actions and mindsets that they find favorable or beneficial.

Carol finds that sharing a worldview can be inspirational, or thought-provoking, to the point that the audience is moved to learn more. 

Sometimes when you are silent for so long, speaking about a worldview can catch your audience off guard. Such situations can cause people to be lost on how to react. Carol encourages you to talk about your worldview regularly, so it won’t be as big of a leap for you or your audience. A worldview is not only about politics and strong opinions; your worldview also includes beliefs, passions, and preferences. Carol suggests you start sharing whatever is comfortable for you. Then, step a little past that line to provide value for yourself and your audience.

Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!


In This Episode:

[00:43] – Welcome, and thank you for listening!

[02:08] – Carol Cox is a regular listener of the Sales Maven Show. Carol and Nikki reminisce about working together over the years.

[04:21] – Then, Carol says that what you share may be something your audience was waiting to hear.

[07:06] – Living 99% of her life in her head, Carol explains what she pays attention to, and the content she consumes.

[09:18] – Know what’s going on in the world, and then ask questions about the situations.

[11:53] – What are Carol’s goals when weaving together her worldview and her business?

[13:44] – Carol talks about her thoughts on the podcast episode she conducted as a response to the George Floyd protests.

[16:44] – If you want to bring your worldview into business, make a conscious effort to include it regularly. Invite your audience to learn with you.

[18:48] – Carol explains what feedback helps her know that the worldview she shares is meeting her goals.

[21:25] – What kind of content are you putting out into the world that brings balance between your business and your worldview?

[23:01] – Carol offers questions to help you find ideas on what causes you can share with your audience. Then, she expresses her thoughts on if the job is ever complete.

[25:21] – Carol admits she does resist being in the spotlight of her brand.

[28:35] – How does Carol celebrate her wins? What would people be surprised to know about Carol?

[30:46] – Carol shares a free workbook about putting your worldview into business.

[32:16] – Thank you for listening. So grateful you are here!


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