Sales Maven, Nikki Rausch, Sales Tip

Do you have words that motivate and influence you? Trigger words? Words that when you hear them pique your interest. Or, maybe even stop you in your tracks because you’ve got to know more? Most of us have a few trigger words. Of course one of the biggest challenges is knowing what are the “right”…

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Association, NLP, Connections,

Do you like when things make sense? When you hear something or learn something for the first time, have you ever noticed you often recall a  similar experience from your past to help you make sense of it all? This is known as association. According to the Encyclopedia of NLP, “Association refers to the natural…

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Return on Opportunity, Return on Investment, Business Decisions, Business Strategy, Selling Techniques

There’s a lot of talk about ROI, especially if you’re in sales or marketing. Managers, bosses and business coaches want to know what’s the Return On Investment for your activities and spending. Understanding ROI is crucial to your business success. And if you base every decision on ROI alone, you may be missing out on…

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Client Relationships, Selling, Business Tips

Recently, while having a discussion with a client, she mentioned her favorite color was red. As soon as she said “red,” I imagined fire engine red. Then she said, “Not candy apple red, blood red.”  If she had not clarified the shade of red, I would have gone on thinking my version of red was…

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Many of us have someone in our life that regardless of what we say, they offer an opposing view. I say/He says: Black/White Yes/No True/False Spicy/Mild Sunshine/Rain and the list goes on and on… Anyone in particular come to mind for you: your loving partner, your child, your best friend?  How about a particular client? Have…

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