Podcast

When’s the last time you finished a sales conversation and wondered, “Where did this go off track?” Maybe the prospect seemed interested but never moved forward. Maybe the conversation felt good, yet it didn’t lead to a clear decision. Or maybe you walked away unsure about what should happen next. Most sales conversations don’t break…

When’s the last time you thought about whether the way you’re showing up in your business is actually attracting the people you want in your community? There’s plenty of pressure to perform online. Follow the formula. Feed the algorithm. Polish your content until it looks perfect. Yet, the more polished and automated marketing becomes, the…

When’s the last time you heard yourself say something like, “Typically, our process works this way,” or “Usually, this is what I charge”? These words may seem harmless. You may even use them to sound warm, flexible, and easy to work with. However, qualifiers such as typically, usually, generally, and kind of can unintentionally create…

When’s the last time you had a great sales conversation with a corporate prospect, asked about their budget, and got…nothing? They want a proposal. They’re interested in working with you. But they either can’t or won’t tell you what they have available to spend. Now you’re left wondering how you’re supposed to create the “right”…

Do you ever wonder why you can give a great presentation, receive compliments from the audience, and still walk away without new clients? Or maybe you’ve been told you’re an expert in your field, and you’re not sure how to turn your expertise into thought leadership that supports lead generation and inspires people to hire…

Do you ever leave a sales conversation wondering what your prospect really meant? Maybe you’re trying to interpret an email, guessing why someone asked a certain question, or deciding what offer to make before you’ve truly understood what they need. As a service-based woman entrepreneur, this is a common place to get stuck. In case…

Every person has a path to wealth. The question is whether you choose to follow it. Growing a business asks you to make courageous decisions. Sometimes those decisions feel exciting. Sometimes they feel uncomfortable. Almost always, they ask you to trust yourself before you feel completely ready. In this conversation, Nikki sits down with Sarah…

Have you ever received one piece of feedback that made you question everything? Maybe someone replied to an email saying they didn’t understand your offer. Maybe a colleague suggested changing your website or messaging. Suddenly, you’re wondering if your entire strategy is wrong. As a service-based woman entrepreneur, do you tend to overthink feedback? In…

Are you constantly receiving feedback that you’re warm, approachable, and incredibly easy to talk to, yet struggle to come across as the true expert in your sales conversations? You don’t have to change your personality to build trust and sound more authoritative in your field. In this episode of The Sales Maven Show, host Nikki…

What happens when you have multiple businesses, services, passions, and areas of expertise, yet struggle to explain how they all fit together? In this on-air coaching episode of The Sales Maven Show, Nikki Rausch coaches Sales Maven Society member Eleonora Cervellera through the challenge of creating a clear sales strategy and message when your work spans multiple…

Have you ever known exactly what you should be doing in your business, yet still found yourself avoiding it? Whether it’s posting on social media, following up with prospects, raising your rates, or having sales conversations, many entrepreneurs struggle with taking consistent action on revenue-generating activities. In this Mastering Excellence episode of the Sales Maven…

Why do people choose one business over another when the prices, expertise, and offerings seem similar? The answer is often simpler than we think: trust. In this episode of the Sales Maven Show, Nikki Rausch explores the hidden currency behind successful sales conversations and lasting client relationships. While many people assume buyers make decisions based…

Have you ever had a prospect enthusiastically say yes, only to have the sale stall when it came time to pay? In this episode of the Sales Maven Show, Nikki Rausch explores a surprisingly common mistake that costs business owners real revenue: creating unnecessary friction in the payment process. Many entrepreneurs are looking for ways…

Have you ever been at a networking event and completely blanked when someone asked, “So, what do you do?” Or maybe you found yourself rambling through an explanation of your business, hoping the other person would somehow connect the dots and become a client. This networking conversation strategy is what you need. In this episode…

Why Strategy Fails Without Belief What if the real thing holding a smart entrepreneurs business back is not your strategy, but your belief in what’s possible? In this Mastering Excellence Series episode of the Sales Maven Show, Nikki Rausch sits down with business coach and strategist Andrea Liebross to explore the connection between belief, decision-making,…

What if some of the most common sales tactics are actually hurting your relationships with potential clients? In this episode of the Sales Maven Show, Nikki Rausch shares five things she has intentionally stopped doing in sales conversations after more than 25 years in sales and over a decade teaching entrepreneurs how to sell with…

Should you list your prices publicly or wait until a potential client gets on a call with you? In this episode of the Sales Maven Show, Nikki Rausch tackles one of the most common questions business owners ask when creating offers, sales pages, social posts, and email campaigns: Should I share my pricing upfront? Many…

What if the reason your sales conversations aren’t converting has nothing to do with your offer and everything to do with your wording? In this episode of the Sales Maven Show, Nikki Rausch breaks down how small shifts in language can dramatically change the outcome of your sales conversations, outreach messages, and even market research.…

How often do you feel like you’re doing everything “right” in your business yet your results aren’t matching your effort? In this episode of the Sales Maven Show, Nikki Rausch sits down with business strategist Robin Walker to unpack what it really takes to build a business foundation that supports consistent growth and sales. Many…

How often have you felt the need to apologize for your own success or your own personal time when a new client wants to get started? In this episode of the Sales Maven Show, Nikki Rausch addresses a common struggle for business owners: the urge to over-explain a busy schedule. Whether you are heading out…

Are you tired of pouring hours into your podcast only to feel like you’re shouting into a void with no ROI to show for it?   In this episode of the Sales Maven Show, Nikki Rausch sits down with Ana Xavier, the powerhouse founder of The Podcast Space. With over 15 years of experience across…

When someone offers you a compliment or a hand with a project, do you immediately accept it, or do you find yourself deflecting, minimizing, or politely declining? For many heart-centered entrepreneurs, the idea of asking for help feels uncomfortable—or even “wrong.” We pride ourselves on being givers, but in this episode, Nikki Rausch explores how…

Have you ever had a prospect who looked perfect on paper? They had the budget, the need, and the right timing, but something in the conversation left you feeling completely out of alignment. In this episode, Nikki Rausch tackles a common but tricky sales dilemma: how to handle a potential client who clashes with your…

Are you struggling to get potential clients to trust you in today’s skeptical marketplace? Do you feel like the old sales tactics just aren’t working anymore? What if you could tap into the underlying reasons behind purchasing decisions, gain instant trust, and stand out in a sea of competitors without resorting to aggressive tactics?  Learn…

Are you tired of spending time and energy on sales conversations and clients that aren’t a good fit? Closing the right clients doesn’t have to feel awkward or exhausting. Nikki shows you how to attract the right clients by repelling the wrong ones, ensuring you only invest time in prospects who are truly a good…