Cold Calling Done Right: A Sales Success Story

With Julie Bourbeau

cold calling

Do you have your outreach strategy ready to go? Are you ready to implement your strategy at any time, or is the strategy a reactive process? Learn more about cold calling authentically and effectively.

Often, entrepreneurs wait for a shift in business to pivot or prepare a strategy. Having strategies ready-to-go is a sign that an entrepreneur is thinking ahead, and understands the power of early action deposits. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to enhance the impact of your cold calling outreach on this episode of the Sales Maven Show.

Julie Bourbeau is here to share the Sales Success Story of her Montreal-based translation service. Her work through “Julie Bourbeau, Translation Services” allows businesses and nonprofits to extend value to the francophone market, increase their visibility, and have a coherent bilingual voice.

Julie originally launched a business to be a stay at home mom for her kids, and 15 years later is still providing assistance in translation services.

When working with businesses and nonprofits, Julie finds clients through networking and the partners of her current clients.

Julie explains how cold calling outreach grew her business to reach its current capacity.

A significant part of her strategy includes techniques and approaches from Nikki’s resources. Listen to Nikki and Julie talk about wording, effectively using sales language templates, and choosing proactive strategies that return value to the business in the future.

Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!


In This Episode:

[00:42] – Welcome, and thank you for listening!

[03:07] – Julie Bourbeau explains how her clients find her services, and how the current strategy from Sales Maven Society she uses to connect with more clients.

[05:43] – Then, Nikki tells you about the Like-minded Clients technique that Julie included in her strategy, and how to learn the technique.

[07:22] – Next, Julie talks through using the Language of Sales Manual to ensure a cohesive communication approach with referrals.

[09:41] – Then you will learn how implementers get results.

[11:50] – When is the best time to do outreach? Why is it effective to be proactive?

[14:01] – Then, Julie talks about what she likes about the Sales Maven Society, like the training materials and Q&A sessions.

[17:15] – Here’s where you can connect with Julie!

[18:32] – Here’s a question to use when during the initial conversation with potential clients.

[20:14] – Thank you for listening. Nikki is so grateful you are here!


Find Nikki:

Nikki Rausch

Facebook | Twitter | LinkedIn | Instagram

Sales Maven Society

To download free Resources from Nikki:


Find Julie:

Julie Bourbeau 

LinkedIn | Facebook


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