Creating A Stand-Alone Product For Corporate Clients

Shannon Hughes

stand alone product

Everything’s there. Main ideas, strategies, and approaches naturally emerge while developing more experience in providing a service or value to clients. How can these principles of expertise be packaged into a stand-alone product? 

Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, Shannon Hughes brings up questions and realizations around building content and trusting the power of personal perspective in an on-air coaching call.  All of this and more on this episode of the Sales Maven Show.

Shannon Hughes is an experiential facilitator at her practice Enlivened Studios. Her approach to facilitating and training is rooted in implied improv. This transfers the main structure of improv from a theater setting into a business setting. And, by guiding business teams with this approach, Shannon really immerses everyone in engaging dialogue among team members. These conversations help to hone communication, intentional listening, spontaneity, empathy-based storytelling, and more. Enlivened Studios takes care of team training for small to medium sized teams. Or, all the way up to kickoff sessions at full-out corporate team training.

In this coaching call, Shannon is curious about creating content for a stand-alone product for her community. At first this seems tricky for her experience-based, real-time service.

So, pay attention as Nikki and Shannon discuss approaches to collecting ideas that already exist in a valuable service. Then they discuss packaging the digestible principles to use as content. Speaking candidly, the two go into a conversation about using a unique standpoint to offer content that seems similar or standard to the current marketplace. Learn the power of your unique voice from your personal knowledge. This allows you to communicate general principles in a way no one else can. 

Nikki wants to invite you to join the Sales Maven Society. Don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!


In This Episode:

[00:42] – Welcome, and thank you for listening!

[02:27] – Shannon Hughes shares the ways she provides value to teams. She explains the general concerns she addresses in team trainings.

[04:07] – Then, Shannon recalls a 3hr session she gave during a large team training kickoff for a tech company. What did she help the group focus on?

[06:20] – Next, Nikki speaks on the impact of dynamics between different teammates in different departments. Shannon adds insight about the positive results she observes while training communication skills across teams.

[09:18] – What does Shannon want to discuss during the on-air coaching call? Listen to Shannon explain her thoughts on a stand-alone product and creating content.

[11:38] – Then, Nikki starts brainstorming ideas that might be helpful. She explains how the main concepts of Shannon’s service can be packaged into digestible content.

[14:13] – Next, Shannon speaks through her thoughts on similar offerings in the experiential facilitator space.

[16:58] – After that, Shannon emphasizes that unique perspectives on similar topics help fill in the blanks of the topic differently.

[19:39] – There’s an opportunity to upgrade content as more is learned. Nikki gives her personal examples of re-recording content, and the new opportunities that arise from updated content.

[22:35] – Being an entrepreneur requires adaptability and iteration.

[24:43] – Finally, Shannon explains “A.L.I.V.E.N.E.S.S.”, and the relation to getting started anywhere.

[27:43] – Here is a great question to ask people in a sales conversation that can help give insight into client expectations.

[30:07] – Thank you for listening. Nikki is so grateful you are here!


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