Does Size Matter – Email List Size

10-12-21 newsletter

So, does size matter? Despite larger numbers being perceived as popularity or success, the size of an email list is less influential than the quality of the list. 

Upgrade an email list into a prime business asset by learning the factors of a quality email list. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, enjoy a solo episode as Nikki discusses email lists, offers in emails, email sequences, and ending the vanity of “email list size” on this episode of the Sales Maven Show.

Three main ideas can positively shift the results of an email list. Nikki goes into detail for each idea that begins to break the facade of the “size” vanity. She explains why an email list is a business asset, why being afraid to send offers hinders opportunities, and how to identify the best contacts for an email list. Anything that doesn’t fit can be let go of with grace to keep the focus on growing a quality email list.

Grow the email list by earning the right to email contacts. Then, accept that those who don’t fit may unsubscribe. Nikki talks about balancing communication with an engaged audience. You don’t need to include your grandma and old high school friend on your email list when they are not a potential buyer or not truly interested in the content.

Learn from Nikki about the only time that size matters for an email list. What are you doing every month to grow your email list?

Nikki wants to invite you to join the Sales Maven Society. Don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!


In This Episode:

[00:42] – Welcome, and thank you for listening!

[01:55] – Nikki discusses the mindset and perceptions behind email list sizes. Are we too caught up in the vanity of the numbers?

[04:20] – “I’m worried that I’ll offend people on my email list by sending my offers.” Listen to Nikki explain what you should actually know about offers and your email list.

[06:26] – Be mindful of who is added to the email list. Earn the right to email people.

[08:53] – Then, Nikki suggests that email lists are split for certain communities in your audiences.

[10:46] – Train your email list to know they will be exposed to offers on a regular basis.

[13:07] – When deciding on the offers to send to an email list, Nikki encourages entrepreneurs to focus on having the right offer at the right time for the right people.

[15:19] – What are you doing every month to grow your email list? Learn actionable tips from Nikki about growing with investments.

[18:01] – Should business owners consider buying an email list?

[19:57] – Next, Nikki gives her insight on the level of audience engagement in email lists being an indicator of the asset’s quality.

[21:57] – Listen to Nikki describe email sequences for communicating with your audience, and the frequency of contacting about an offer.

[24:09] – Then, Nikki shares what metrics she tracks when reviewing the emails she sends out to her email list.

[26:50] – Here is what really defines an email list that performs well.

[28:02] – Finally, Nikki talks about Sales Maven Society members posting their email list copy in the community to get Nikki’s help.

[29:33] – Thank you for listening. Nikki is so grateful you are here!


Find Nikki:

Nikki Rausch

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Sales Maven Society

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