Email Marketing: Sales Success Story

With Therese Jardine

email marketing

True business serendipity happens when people meet at the right place at the right time.

The magic of serendipity acts on its own, however, you can influence the odds. You can create the right place at the right time through your sales conversations, whether in email marketing or at events.

Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience.

Today, learn about email marketing and mindful negotiation language during this Sales Success Story on this episode of the Sales Maven Show.

Therese Jardine is the Founder and CEO of Strategic Event Procurement. She is an award-winning Procurement Strategist and achieved a 900% ROI when she implemented Microsoft’s VenueSource program. She cut the contracting timeline by 30% and saved over $250 million. Dubbed “MacGyver” by her friends, Therese is a resourceful, creative problem solver. She brings this resourcefulness to her clients and has the tools and expertise to guide them to a successful Procurement Strategy for their event portfolios. 

In today’s episode, Nikki and Therese talk about navigating negotiations through emails and in person. Therese uses years of experience to help clients manage event portfolios and client relations when setting up contracts. She speaks about the ups and downs of carrying out event contracts, including how to act fast if things go awry.

Listen as Nikki and Therese discuss mindful negotiation language, email marketing traffic, and tips to avoid unnecessary mistakes.

Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!


In This Episode:

[00:29] – Welcome, and thank you for listening!

[00:49] – Therese Jardine wins “Most Unusual Timing Ever.”

[02:55] – Then, Therese explains why she does a “complementary review” for some of her clients.

[05:44] – The power of being at the right place at the right time.

[07:39] – What happens when time and place are not on your side?

[10:02] – “The universe has a way of correcting things.”

[11:42] – Then, Therese explains her approach to mindful negotiation language. PART 1

[14:38] – And, Therese explains her approach to mindful negotiation language. PART 2

[16:54] – Always ask questions.

[18:36] – Think about your sales conversations from both sides to get curious a client’s perspective.

[20:57] -Next, Therese shares tips and hacks she learned about moving traffic to her email list.

[23:32] – Therese uses her past experiences to help other people avoid unnecessary mistakes.

[25:43] – Always build and maintain rapport.

[27:29] – Last, Therese talks about the connections she made within the Sales Maven Society.

[29:29] – “This is your gal. This is your person.”

[31:01] – Thank you for listening. Nikki is so grateful you are here!


Find Nikki:

Nikki Rausch

Facebook | Twitter | LinkedIn | Instagram

Sales Maven Society

To download free Resources from Nikki:

Recession Proof Your Business Symposium: 


Find Therese:

Therese Jardine 

LinkedIn | Instagram


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