Evergreen Classes How To Offer & Sell Them: On-Air Coaching Call
With Mridu Parikh, Life is Organized
Today, Nikki's guest is Mridu Parikh, a Sales Maven Society member whose goal in life is to help working women wake up with a plan so they can conquer all their demands while staying focused.
Mridu needs Nikki's help in taking her two or three times a year group program and making it into year-long evergreen classes, plus much more on this episode of the Sales Maven podcast.
Listen as Nikki shares some reasons why having clients at different levels of the program can be a good thing and how having an offer at the end of the program to continue working with you is beneficial. Nikki also discusses converting clients and giving a time-sensitive bonus offer with reminder emails to increase awareness of your programs.
Evergreen classes are great so you don't have to constantly come up with new content.
Nikki discusses some evergreen classes strategies, why it's good to use the same content month to month, and finding out what converts clients. Trying to sign up people to a long-term program can be detrimental because most people have trouble with even short-term commitments. Nikki wants Mridu to end each of her podcast episodes with a call to action. It can be the same content because you might be speaking to people who had never listened to your podcast before or just never really paid attention until they were ready to act.
Mridu shares that she loves being a part of the Sales Maven Society because the caliber of people is amazing, but her most favorite part is when Nikki is asked to rewrite members' sales questions and how she helps anyone who needs help with sales language, she learns so much from this.
Do you want to know how to use your questions? Nikki invites you to join the Sales Maven Society. This is an opportunity for you and Nikki to work together, you bring your questions, concerns, and sales issues, and she provides answers and guidance to boost your confidence. Join by going to www.salesmavensociety.com, click add to cart, and then checkout and use coupon code: 47trial to get your first month for only $47.00!
In This Episode: Evergreen Classes
[01:04] Welcome to the show, Mridu!
[01:39] Mridu shares what she does and who she helps.
[02:19] How do clients work with you?
[03:14] Mridu speaks about what she needs Nikki's support with today.
[05:32] Mridu describes the program and the way it might need to be restructured.
[07:05] Nikki shares the value of having people at different levels of the program.
[08:04] Nikki discusses having an offer at the end of the program to have them continue work with Mridu.
[09:38] What are you doing now in your launches that are converting clients?
[10:44] Creating a sense of urgency with a bonus offer that has a three-day expiration.
[12:14] On day three, send a reminder that it is the last day to sign up.
[13:25] Nikki believes there has to be some kind of recurring promotional piece to it.
[14:32] Then, Nikki shares the email sequence she uses right before training.
[16:38] Nikki gives Mridu some suggestions for an evergreen strategy.
[18:24] When you use the same content every month, you are targeting new business.
[19:34] Are you building our email list every month?
[21:51] Nikki speaks about working with a client recently.
[23:04] Nikki shares some suggestions on bonuses that Mridu could use.
[26:07] Getting people to sign up for an extensive program can be detrimental.
[27:44] What is one benefit you've received by being a member of the Sales Maven Society?
[30:20] Nikki says to make sure that Mridu uses her podcast to leave the listeners with a call to action.
[32:24] Thank you for being on the show!
[32:46] The question of the week is, What has been your biggest struggle regarding productivity?