Finding Brand Clarity – Mastering Excellence Series
Brand clarity is about taking a holistic view of what your brand represents, and finding where it fits in your life.
Too many times, entrepreneurs scramble to get clear on the vision driving their brand. Brand clarity is lacking. Stop the tired loop of not knowing where you’re headed, and get your brand foundation in order.
Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, listen to this conversation in the Mastering Excellence Series that explores the reflective questions about finding brand clarity on this episode of the Sales Maven Show.
Tiffany Neuman is a visionary branding strategist who helps highly-motivated entrepreneurs and influencers up-level their businesses. After 15 years in the corporate world, working with brands like FedEx, Stoli Vodka and Burt’s Bees, she left to establish a revolutionary branding business that stays one step ahead of trends. Using a unique, hands-on approach that views branding as a self-development process, Tiffany now works with clients across the globe to help them 10x their sales and shine even brighter in their niches. She has appeared in media outlets including Forbes, The Golden Mic, The Virtual Summit Podcast and The 3-Day Workweek. Create your legacy brand with Tiffany Neuman.
In today’s episode, Tiffany talks about being a guide and mirror in the co-creation process of helping entrepreneurs find brand clarity.
Nikki and Tiffany investigate how you can gain clarity and confidence to move forward with a brand vision that has a solid brand foundation. They also bounce ideas off one another for making it through the messy middle of determining your brand vision. Listen to Nikki and Tiffany discuss finding brand clarity, refining the questions you ask yourself about branding, and embracing your uniqueness.
Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!
In This Episode:
[00:42] – Welcome, and thank you for listening!
[02:12] – How did Tiffany Neuman and Nikki first connect?
[04:56] – Nikki gives examples of brand clarity that Tiffany helped evolve for a common client.
[07:45] – How can you find brand clarity?
[09:21] – Tiffany touches on what questions can take you deeper into finding out where your brand fits in your ideal life.
[11:55] – Tiffany explains how she went about redefining her own branding. What did she do?
[13:48] – Find what differentiates your brand and disrupts your field in your unique way.
[15:12] – Double down on the things that push you towards the edge of your comfort zone.
[17:04] – What is the goal of finding brand clarity?
[19:23] – Tiffany talks about being a guide and mirror in the co-creation process of helping other people find brand clarity.
[21:41] – Be willing to work through the messy middle. Be ready to make sense of the chaos.
[23:14] – Listen to tips to face the messy middle, and embrace change.
[25:20] – Why is it important to sometimes have another person take a look at your brand vision?
[27:19] – When do you know when to stop?
[29:46] – Tiffany shares why her daughter is a huge source of her inspiration.
[31:54] – How does Tiffany celebrate her wins? What surprising fact does Tiffany want to share about herself? What’s next?
[33:55] – Thank you for listening. Nikki is so grateful you are here!
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Tiffany Neuman- Your Legacy Brand