How Specializing & Niching Your Business Makes You Referable
With Natalie Eckdahl
Being everyone to everybody can cause confusion.
Your business won’t pop into someone’s mind as the “expert” or “go-to person” if you don’t communicate your specialty. The world needs to understand very concisely what you do and who you do it for. Otherwise, your value may get lost in the surplus of businesses that fail to communicate their expertise. This is why niching your business can be so important in making your referable.
Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, how specializing and niching makes your business referable in the Mastering Excellence Series on this episode of the Sales Maven Show.
Natalie Eckdahl is obsessed with helping women entrepreneurs retain more profit and deliver more impact, and she launched the award-winning BizChix podcast in 2014 to do just that. Since then, Natalie has helped thousands of women business owners by leveraging her MBA as well as her corporate and small business expertise to provide actionable strategies for profit and growth. She and her team serve women business owners through their two group coaching programs – Six Figures Lab and Leadership Lab. As a wife, mom of three kids ages 7-19 and a caregiver to her Mom, Natalie appreciates how entrepreneurship can give you freedom of time to focus on your VIPs. She loves to drink steaming hot Ethiopian coffee, even in the summer, and last Christmas she asked for an Owl.
In today’s episode, Nikki and Natalie discuss why niching down amplifies how you are able to show up in your business.
Specialization exists within the combination you choose. Natalie understands what it takes to find an effective combination that leads to high ticket, leveraged, retainer offers. She explains her method of finding a business for her clients that is enjoyable, profitable, sustainable, and enduring. Learn the key to matchmaking and reframing your offer to make it more valuable to the marketplace.
Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!
In This Episode:
[00:42] – Welcome, and thank you for listening!
[02:29] – Natalie Eckdahl explains why she wanted an owl for Christmas. How was she able to get one?
[05:00] – What is life like after getting an owl? Natalie shares what has changed.
[06:37] – How do Nikki and Natalie know each other? Nikki recalls the event that brought the two together.
[08:40] – Natalie gives her side of the story of meeting Nikki.
[10:38] – Hear about how Natalie has a skill and gift for helping business owners niche down.
[12:21] – Specialization exists within the combination you choose.
[14:14] – Being everything to everyone can cause confusion.
[16:10] – Then, Nikki reminds us of the connection of unconscious competence being an opportunity to niche down.
[17:52] – Next, Natalie starts with observing and having a conversation to see what topics a person lights up around.
[20:51] – How did Natalie niche down in her own business?
[22:34] – Natalies reflects on positioning team members to help your business flourish.
[24:21] – What is it like to work in one of Natalie’s group coaching programs?
[26:29] – Protect the business. Natalie mentions how to not break your business, and protect what you have.
[29:14] – Natalie talks about being more intentional about clients as she is niching down her business.
[31:04] – Niching helps people know when to refer you and your business to others.
[33:01] – How can you grow your business through relationship marketing?
[35:12] – What attributes does Natalie match up to identify the niche?
[37:54] – Then, Nikki warns everyone where people may feel resistance in reframing business offers.
[39:17] – Know how to communicate what you do and who you do it for.
[41:04] – Help clients feel confident enough to take the leap of going forward with your offer.
[44:03] – Are you aware of the aim you are moving towards when your business starts feeling like a puzzle?
[46:58] – So, take a pause to reflect on how you resonate with these approaches.
[48:54] – How do you know it’s time to niche down?
[51:22] – Narrowing your options actually expands your options.
[54:25] – Patterns begin to appear after you specialize. Natalie says this can make optimizations easier.
[57:15] – You need to find the client who’s looking for you.
[01:00:02] – Fill your cup first before funneling effort to others.
[01:02:16] – Next, Natalie talks about switching over to scaling a team if you reach capacity and want to go further.
[01:04:56] – The work does not have to be hard.
[01:07:56] – Natalie plans on continuing her work without the traditional idea of “retirement”.
[01:09:51] – Women living their lives fully inspires Natalie.
[01:11:30] – Is there anything exciting happening in Natalie’s business?
[01:14:23] – Lastly, Natalie talks about how she likes to contribute to women empowerment.
[01:17:17] – Thank you for listening. Nikki is so grateful you are here!
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