How Strategy Informs Your Decision Making

Mastering Excellence With Michele Williams

how strategy

Even with the biggest goal, understand that your strategy begins the ripple of impact your ideas create.

Strategy is not a rigid regimen or lifeless chore, rather, it’s a daily journey. Building a strategy takes you a step closer towards your decision making and influences the world around you. Do you know what impact you want to create?

Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience.

Today, learn how strategy informs your day to day decision making on this episode of the Sales Maven Show.

Michele Williams is a serial entrepreneur and speaker on a mission to close the financial literacy gap for small businesses. Through her two companies, Scarlet Thread Consulting, a client-facing coaching program, and Metrique Solutions, a robust financial software platform, she supports entrepreneurs to understand their numbers confidently. Michele is a champion for creative entrepreneurs, serving as a change agent to facilitate building scalable and profitable businesses. Michele’s empowering work has been applauded by The Business of Home, My Doma Studios, and The American Society of Interior Designers.

In today’s episode, Nikki and Michele talk about building a strategy that evolves with you. Michele speaks about reassessing your journey for where you are currently. You might feel stuck at a certain level in life or your business, when the truth is that a few different decisions could help you break free. Michele shares how you can find new decisions and challenge yourself to build the legacy you imagine. Listen as Nikki and Michele explain the purpose of “the gap” and “the gain”concept, the importance of leveraging past skills, and the power of legacy and decision making.

Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!


In This Episode:

[00:29] – Welcome, and thank you for listening!

[01:46] – Michele Williams says she never thought she would have the business she currently built.

[04:20] – How did Michele leverage her past experiences to boost her current ventures?

[06:07] – Do you know your goal’s identity?

[08:17] – Stay mindful of “the gap” and “the gain” of your journey.

[11:06] – No two ideas will ever look completely the same since we all have different life experiences.

[13:51] – What impact are you trying to create?

[16:26] – Michele gives a billboard analogy about knowing who you want to be known as.

[18:16] – Make your strategy a living process that you work with from day to day.

[21:14] – Most times we don’t notice the growth that we accumulate daily, but it adds up over time.

[23:47] – When you derail your strategy, what can you do to course correct?

[26:38] – Then, Michele offers advice on finding a new mindset or path. 

[29:10] – Do you know what your vision looks like?

[31:55] – Michele loves to go camping.

[34:05] – Thank you for listening. Nikki is so grateful you are here!


Find Nikki:

Nikki Rausch

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Sales Maven Society

To download free Resources from Nikki:

Recession Proof Your Business Symposium: 


Find Michele:

Michele Williams

Facebook | LinkedIn | Instagram

Facebook | Instagram


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