How To Access Anyone In Business

Mastering Excellence Series With Michael Roderick

how to access, sales tips

You can grow your business by having connections to helpful relationships.

To maximize your opportunities, you must first get to know the person. The question then becomes: How do you start to truly know someone? How can you access anyone in business?

Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to access anyone in business in this Mastering Excellence Series conversation on this episode of the Sales Maven Show.

Michael Roderick is the CEO of Small Pond Enterprises which helps thoughtful givers become thought leaders by making their brands referable, their messaging memorable, and their ideas unforgettable. He is also the host of the podcast Access to Anyone which shows how you can get to know anyone you want in business and in life using time-tested relationship-building principles. Michael's unique methodology comes from his own experience of going from being a High School English teacher to a Broadway Producer in under two years.

In today’s episode, Nikki and Michael talk about how to access anyone in business.

Michael discusses how to develop real connections that build rapport and get you what you need. Listen as Nikki and Michael talk about access vs. interest, relationship acquisition vs. relationship retention, and accepting all meetings vs. curating meetings.

Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!


In This Episode:

[00:27] – Welcome, and thank you for listening!

[01:36] – Michael Roderick believes connections are about interest.

[04:24] – Michael is always thinking about how to create curiosity. PART 1

[06:18] – Michael is always thinking about how to create curiosity. PART 2

[09:00] – What is a helpful checklist to know if you created curiosity?

[11:05] – Michael describes how you can use opportunities to help others and help yourself.

[13:57] – How can you make connections for other people?

[16:36] – Michael talks about the interactions that no one wants to have.

[19:05] – Get to know the person first and you’ll find out the information you need.

[21:42] – Help others become successful.

[23:36] – Let people know what you need. PART 1

[25:33] – Let people know what you need. PART 2

[27:21] – Why do most “success formulas” not work for everyone? PART 1

[29:58] – Why do most “success formulas” not work for everyone? PART 2

[31:53] – Michael shares how “reciprocity impulse” and “reciprocity timeline”  impact daily life.

[34:46] – What’s your understanding of reciprocity?

[36:43] – Michael shares the biggest issue people face in relationship building.

[39:37] – Trust is built through consistency and intention.

[41:52] – You don’t have to meet with everyone.

[44:33] – How can you curate your meetings?

[47:22] – “Start by curating.”

[50:20] – What’s a surprising fact about Michael?

[52:42] – What’s up next for Michael?

[55:18] – Thank you for listening. Nikki is so grateful you are here!

For more actionable sales tips, download the FREE Closing The Sale Ebook.


Find Nikki:

Nikki Rausch

Facebook | Twitter | LinkedIn | Instagram

Sales Maven Society

Work With Nikki Discussion

To download free Resources from Nikki: 


Find Michael:

Michael Roderick

Access to Anyone Podcast

Twitter | Facebook


Share This Post

Subscribe To The Sales Maven Podcast