How To Convert Followers Into Email Subscribers

Mastering Excellence Series With Holly Hillyer

Email subscribers, marketing online, email marketing, email list strategies

What are the most important details to know about your audience?

It may be time to review your latest content and data if a few ideas haven’t already come to mind. Knowing your audience and what they experience is vital to transforming your followers into email subscribers.

Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience.

Today, learn how to convert followers into email subscribers in this Mastering Excellence Series conversation on this episode of the Sales Maven Show.

Holly Hillyer has grown a multiple seven figure social selling business and is the founder of Seven Strong, a strategic coaching business for the online entrepreneur, and creator of the Seven Strong Social Method. Holly is also the host of the Seven Strong Podcast, creator of the Seven Strong Planner, and mom to three wild boys in Charleston, SC.

In today’s episode, Nikki and Holly talk about creating income and impact from email marketing and effective sales systems. Holly helps female entrepreneurs improve their businesses and recently achieved excellent results with a personal case study. Listen as Nikki and Holly talk about understanding your audience’s journey, using client objections in your favor to create a unique niche, and monitoring data for insights that improve your interactions with your ideal audience.

Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!


In This Episode:

[00:27] – Welcome, and thank you for listening!

[01:44] – Holly Hillyer and Nikki know each other from a mastermind. What was their first impression of each other?

[03:37] – Holly explains her mindset during the early days of building her business.

[06:22] – Holly shares what inspired her to help women get traction on social media for their businesses.

[09:04] – Where does the name Seven Strong come from?

[11:00] – “Let me be my best case story.”

[13:18] – What are the most important details to know about your audience?

[15:59] – How does your ideal client feel after buying your product?

[17:25] – Holly explains how to use objections in your favor.

[19:22] – Make your content binge worthy.

[21:26] – How can you direct interested clients to your mailing list?

[24:25] – What does this process look like in action?

[27:12] – Give people the first step.

[29:42] – Tell people what you want and where to find your material.

[31:12] – Holly talks about what goal she sets when converting followers into email subscribers.

[34:11] – They don’t need to be a follower to find value in your email list.

[37:07] – What data does Holly look at to make sure her goals are on track? PART 1

[40:07] – What data does Holly look at to make sure her goals are on track? PART 2

[42:47] – Why is repurposing content an important part of Holly’s strategy?

[45:33] – Holly gives tips on how to transfer content ideas from social platform to social platform.

[47:05] – Holly describes herself as an introvert.

[50:01] – “I’m finding my stride.”

[52:09] – Thank you for listening. Nikki is so grateful you are here!


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