How To Differentiate Your Personal Identity From Your Brand Identity

brand identity

Sometimes our perception of things are so close together they seem like they’re the same: an actor and a character, skin and clothes, or even a married couple.

It’s a funny thought since you can find a separation between the two no matter how close or connected the pair seem. They exist as two different entities, like your personal identity and your brand identity.

Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience.

Today, learn how to differentiate your personal identity from you brand identity on this episode of the Sales Maven Show.

In today’s episode, Nikki’s solo discussion explores language that uses personal claims in sales conversations and how to substitute this approach. Nikki often sees entrepreneurs use identity statements in their communications, which can make clients feel distant or cause entrepreneurs to feel personally judged. If you can’t seem to separate yourself and your business, it could be a good time to redirect the focus of your language. Listen as Nikki explains how to make sure your personal identity is not unnecessarily consumed by your brand identity.

Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!


In This Episode:

[00:29] – Welcome, and thank you for listening!

[01:40] – Here are examples of identity statements from real life.

[03:58] – When making an offer, reconsider how your wording shifts the attention to you.

[06:05] – Then, Nikki explains why rejection feels more personal when you attach identity to your offers.

[09:07] – Thank you for listening. Nikki is so grateful you are here!


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