How To List Build

Mastering Excellence Series With Shelly Niehaus

how to list build

Marketing is all about conversations.

You attract your audience through what you talk about and how you engage with potential clients. An email list creates a friendly ongoing conversation between you and your ideal clients. Have you invited your ideal clients to this opportunity?

Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to list build in this Mastering Excellence Series conversation on this episode of the Sales Maven Show.

Shelly Niehaus helps service-based businesses get more clients by developing a solid personal brand and a list-building strategy with aligned content that connects and converts. As a small business owner herself, Shelly realizes it can be very intimidating to build a brand around your work and know how to present yourself to the world. Shelly is a firm believer that marketing does not have to be complicated. It can be fun!

In today’s episode, Nikki and Shelly discuss ways to build a loyal email list. Shelly explains how to promote your business in a way that doesn’t feel promotional. Listen as Nikki and Shelly talk about strategies to build a dependable email list packed with value and sales conversations.

Nikki invites you to join the Sales Maven Society; take advantage of this opportunity for you and Nikki to work together. Bring your questions, concerns, and sales situations; she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then at checkout, use coupon code: 47trial to get your first month for $47.00!


In This Episode:

[00:27] – Welcome, and thank you for listening!

[02:08] – Shelly Niehaus recalls when people first started asking her for help with skills.

[04:05] – “Marketing is all about conversations.”

[06:00] – Shelly talks about understanding your ideal clients.

[08:07] – Are you stuck on what to do first?

[10:23] – Put your content into the world and see how it lands.

[13:16] – “I have a solution for you, and it’s free.”

[15:36] – Position yourself as the professional.

[17:27] – Shelly talks about segmenting your email lists to customize the client journey.

[20:05] – Shelly describes the balance for nurturing clients with value then starting sales conversations.

[23:06] – How often are you talking about your freebie(s)?

[25:34] – How often are you emailing your list?

[27:07] – Shelly explains how to promote yourself in a way that doesn’t feel promotional.

[29:30] – Start list-building now if you haven’t.

[32:25] – Start with your list, then work backward.

[34:43] – Shelly enjoys spending time in nature.

[37:34] – What’s next for Shelly?

[40:04] – Thank you for listening. Nikki is so grateful you are here!


For more actionable sales tips, download the FREE Closing The Sale Ebook.


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