How To Make More Money With Less Clients

On-Air Coaching Call With Kathy Farah

make more money, client list, sales coach, sales maven, sales podcast

What is the best way to make more money without needing more clients?

Well first, it helps to not assume that current clients know all the different ways they can work with you. If you understand a client’s journey, you can offer services and products that naturally align to where they’re headed and make more money. 

Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, Kathy Farah brings up questions about how to make more money with less clients in an on-air coaching call on this episode of the Sales Maven Show.

Kathy Farah is the founder of Kathy Farah Consulting, LLC, where she helps businesses effectively engage customers and drive revenue through email marketing. Her experience of over sixteen years in the corporate world gave her a project and systems management background of valuable insights into how technology can boost business efficiency. Kathy’s talent for breaking down daunting tasks into manageable steps has made her a sought-after Email Strategist.

In today’s episode, Nikki and Kathy talk about focusing on upsell strategies to make more money with an existing client base.

Kathy talks about how she guided numerous entrepreneurs in simplifying their complex systems with easy-to-follow email marketing strategies. As an Email Strategist, she understands the value of strong client relationships and aims to increase revenue by focusing on longtime customers more. Listen as Nikki and Kathy talk about blending upsells into the lifetime value of repeat clients.

Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!


In This Episode:

[00:27] – Welcome, and thank you for listening!

[00:42] – Kathy Farah helps entrepreneurs engage their audience through email marketing.

[02:22] – Are you unsure about the connection you have with your audience?

[04:36] – Is segmenting an email list truly important?

[06:25] – Kathy explains why a small and engaged email list is better than having a large email list.

[09:21] – What does it mean to “clean” your email list?

[12:14] – What is the best way to increase revenue without needing more clients?

[15:09] – Are you offering services and products that complement your client’s journey?

[16:40] – Nikki explains the idea of an AND-sell and an OR-sell when doing an upsell.

[19:10] – Your job is to put offers in front of your clients and let them decide if they want it. PART 1

[21:22] – Your job is to put offers in front of your clients and let them decide if they want it.  PART 2

[23:42] – Nikki shares a quick question to help you check if clients are interested in an upsell.

[25:51] – How can you plan add ons for your offers?

[27:59] – Nikki talks about sharing offers with the clients you know you can impact and serve over time.

[29:34] – Kathy learns a lot from the questions different Sales Maven Society members share.

[31:19] – Thank you for listening. Nikki is so grateful you are here!


For more actionable sales tips, download the FREE Closing The Sale Ebook.


Find Nikki:

Nikki Rausch

Facebook | Twitter | LinkedIn | Instagram

Sales Maven Society

To download free Resources from Nikki: 


Find Kathy:

Kathy Farah



Free Resource:

4 Email Strategies to Re-Engage Your List…even if it's been a while since they've heard from you


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