How To Reach Your Ideal Client: On-Air Coaching Call

With Kenyetta Christmas

ideal client

Connecting with an ideal client is about meeting the client at the right point.

Whether connecting through a mutual contact, an event, or direct outreach, entrepreneurs can find the most positive result from understanding the dynamic of how the connection with an ideal client takes place. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to reach your ideal client for the On-Air Coaching Call on this episode of the Sales Maven Show..

Kenyetta Christmas, a Sales Maven Society Member, offers her expertise as a registered nurse, certified legal nurse case consultant, and board-certified acute care nurse practitioner. She worked as a nurse practitioner for nearly two decades, and has now conducted her own business for five years. Kenyetta is the founder of Hough Medical Consulting (HMC), a leading provider of litigation support services and expert witness services. In other words, the initiative consults attorneys with medical issues in their cases.

Nikki and Kenyetta come together to discuss marketing and strategies that connect a business with an ideal client.

Throughout the conversation, Kenyetta shares her current strategies and thoughts on reaching clients in ways she’s familiar with using. Listen to this discussion to hear Nikki explain the introduction strategy, the “good, better, best” method for strategy management, and making authentic connections. Together, Nikki and Kenyetta explore what it means to gain exposure to ideal clients, and meet them at a proper point.

Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!


In This Episode:

[00:42] – Welcome, and thank you for listening!

[02:18] – Kenyetta describes the channels where her clients discover her services.

[04:59] – Kenyetta brings attention to blending marketing with building trusts as the topic she’d like to discuss today.

[06:31] – Nikki and Kenyetta current methods Kenyetta uses for reaching her ideal clients, such as exhibitions and LinkedIn.

[09:29] – Listen to Nikki describe a strategy to reach clients by expanding through the network silos you can access.

[11:56] – Be careful of this when approaching your first point of contact to get introduced to new clients. 

[14:27] – Nikki suggests adopting the “good, better, best” method to help manage the introduction strategy.  

[17:23] – Rather than feeling uncomfortable about asking for a favor, recognize that people feel good doing good deeds.

[20:17] – Sometimes taking initiative can turn into something with a larger positive impact.

[22:47] – Kenyetta considers options for placing her services directly in front of her ideal clients. 

[24:55] – Listen to Nikki provide guidance on how to generate ideas for sparking conversation, like a topic for an event.

[27:52] – Nikki encourages everyone to consistently display their expertise, that way, clients know where to go when a service is needed.

[29:38] – Here is how to respond when on the receiving end of an outreach.

[32:29] – Nikki and Kenyetta discuss how to remain sincere and authentic when offering services as a resource.

[34:24] – Kenyetta describes the knowledge she gained in the craft of selling while in the Sales Maven Society.

[36:36] – Thank you for listening. Nikki is so grateful you are here!


Find Nikki:

Nikki Rausch

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Sales Maven Society

To download free Resources from Nikki:


Find Kenyetta:

Kenyetta Christmas


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