How To Turn Buying Signals Into Sales: A Sales Success Story

With Trish Williams

buying signals into sales

Matching your business model, through prices and structured offers, to respect your expertise allows you to provide greater value as a result.

Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself near an audience where you can both give and receive the most value. Today, learn how to remodel your business, make sales a conversation, and work in your zone of genius by turning buying signals into sales on this episode of the Sales Maven Show.

In this amazing conversation, Trish Williams shared her success story as a member of the Sales Maven Society. Trish is an experienced Occupational Therapist (OT), which works in the rehab realm to help people live independently. Alongside fulfilling academic roles, Trish contributed her skills to the world as a clinician for 27 years. She explored owning a brick-and-mortar private practice, and eventually, started her way into coaching other OT entrepreneurs. Giving more value, she shares career, personal, and industry lessons on her very own podcast called OTs Get Paid.

There are a few methods Trish offers to deliver tremendous value to her audience. Throughout the conversation, Trish breaks down how she manages multiple channels of service by giving an honest view into her business model. Knowing the structure of the most desired work situation became a major lesson in entrepreneurship for Trish. Trish explains that defining the parameters that you want to work within makes space for you to deliver value as the best version of yourself.

Turning Buying Signals Into Sales

Trish addresses the balance of being aware of your journey, like setting micro goals, and assessing the journey of your audience, like communicating sales. Oftentimes, prospective clients aren’t sure how to articulate their desire, so that’s your opportunity to help bring clarity. Learn to decide micro goals, recognize buying signals, and close sales as Trish talks about implementing new business skills and mindsets.

Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!


In This Episode:

[00:43] – Welcome, and thank you for listening!

[02:15] – Trish Williams gives the background story of her career and entrepreneurship journey.

[04:58] – There are a few methods Trish offers to provide value to her audience. She breaks down how she manages multiple channels of service.

[07:19] – Then, Trish explains how she leverages her audience and the audience of another expert through collaboration.

[09:42] – Define the parameters that you want to work within, so that you can deliver value as the best version of yourself.

[12:22] – Most businesses level up after a change in the business model to better match the value currently provided, or giving more. 

[13:54] – Trish shares the wins around her business, starting with examining her business model performance.

[16:27] – On the journey of remodeling the business, Trish came across the Sales Maven Society. She explains why she didn’t join right away.

[17:55] – What were the two micro goals that started Trish in the right direction?

[19:39] – Then, Trish reflects on how she structured her discovery calls. What did she learn as she changed her approach?

[22:06] – While on a discovery call, Trish connected a real life experience with the skill of recognizing buying signals.

[24:12] – If you don’t know how to implement skills, like recognizing buying signals, you leave money on the table and leave the audience unsatisfied.

[26:50] – Oftentimes, prospective clients aren’t sure how to articulate their desire, so that’s your opportunity to help bring clarity.

[28:47] – You can feel empowered in sales. You can make an impact through sales.

[30:27] – Then, Trish says that the Sales Maven Society is a community that shows the core values shared across varied business spaces.

[32:53] – Trish invites everyone to continue the conversation with her on her podcast, OTs Get Paid.

[34:37] – Identity can include service, academic, and entrepreneur.

[37:37] – Thank you for listening. Nikki is so grateful you are here!


Find Nikki:

Nikki Rausch

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Sales Maven Society

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Find Trish:

Trish Williams




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