How To Use The Benjamin Franklin Effect To Increase Sales

With Jonathan Baillie Strong

Benjamin Franklin Effect, sales help, sales strategies

Among the many ways to build rapport, there’s a technique that results in a double benefit for you.

The technique is called The Benjamin Franklin Effect, which focuses the spotlight on the person you’d like to build rapport with. You can increase your sales if you apply this technique in the right conversations.

Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, how to use The Benjamin Franklin Effect to increase sales during this episode of the Sales Maven Show.

Jonathan Baillie Strong is the founder of Spotlight Podcasting, where he brings his deep-seated passion for podcasts to the world. His agency serves a diverse clientele, from venture backed tech companies to elite entrepreneurs, launching and nurturing top-tier shows. Jonathan's journey in the audio industry starting in 2013, has led him to a fascination with the transformative power of podcasts. Beyond the podcasting world, he enjoys the life of New York City, where he attends concerts with his wife and enjoys the diverse cultural experiences that the city offers.

In today’s episode, Nikki and Jonathan talk about how to use The Benjamin Franklin Effect to influence your conversations and increase sales.

As the owner of a podcast agency, Jonathan knows all about building rapport that’s mutually beneficial. Listen as Nikki and Jonathan talk about providing an authentic experience to build mutually valuable relationships, why The Benjamin Franklin Effect works well, and how to test The Benjamin Franklin Effect in daily life.

Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!


In This Episode:

[00:27] – Welcome, and thank you for listening!

[01:02] – Jonathan Baillie Strong explains how his podcast agency helps organizations.

[03:52] – What is the true value of hiring an agency to help with a podcast?

[06:52] – Jonathan shares how podcasting helps with building a network.

[09:25] – Podcasting amplifies an organization’s message.

[12:06] – Jonathan talks about providing an authentic experience to build mutually valuable relationships.

[14:35] – What is The Benjamin Franklin Effect? PART 1 

[17:27] – What is The Benjamin Franklin Effect? PART 2

[19:58] – Jonathan describes how this technique influences sales conversations.

[22:34] – If you use this technique, it’s important to keep things simple and follow up.

[24:11] – Jonathan and Nikki talk about when to test The Benjamin Franklin Effect.

[27:05] – Jonathan feels the Sales Maven Society is very welcoming.

[29:13] – Thank you for listening. Nikki is so grateful you are here!


For more actionable sales tips, download the FREE Closing The Sale Ebook.


Find Nikki:

Nikki Rausch

Facebook | Twitter | LinkedIn | Instagram

Sales Maven Society

To download free Resources from Nikki: 


Find Jonathan:

Jonathan Baillie Strong

Twitter | LinkedIn

Share This Post

Subscribe To The Sales Maven Podcast