Making A Positive First Impression In Sales

With Host Nikki Rausch, Sales Maven Society

Sales Maven podcast-how to make a positive first impression

You only get one chance to make a positive first impression in sales. Are you sure you're making the right one?

Listen as your host Nikki Rausch shares some examples of things she has seen in the last few years that can detract from showing people you are trustworthy, competent, and likable. Nikki is a sales strategist and coach with over twenty-five years of sales experience and is here to offer you sales techniques and strategies to help you master the sales conversation. Today Nikki shares that making a powerful first impression in sales is crucial when trying to earn clients.

She speaks about a sales rep she worked with that was always late for meetings and would arrive barreling through the door like a bull in a china shop. Needless to say, his first impression game was not up to par.

The introduction is the first step in Nikki’s selling staircase and is where you need to make that powerful first impression in sales. Listen as she shares some ways you can make the introduction the start of a great business relationship. Nikki speaks about paying attention to the demeanor of the person you are meeting and always be aware of your expression. If you want to appear credible, relax the muscles of your face, and don’t smile through the whole meeting.

Being aware of what kind of impression you are making on a client can make the difference between being successful and failing. Nikki takes us on a deep dive into the introduction step she introduced in episode one and gives us some tips on making our first impression a powerful one. So plugin, sit back and get ready to learn.

In This Episode:

[00:43] Welcome and thank you for listening.

[00:58] Nikki shares the topic of this episode and recaps episode one.

[01:45] Making a powerful first impression is crucial.

[02:33] Did you know that people are making judgments about your trustworthiness, competence, and likeability within a few seconds of seeing your face?

[03:52] Trustworthiness is the first thing potential clients are judging you on per a report that Nikki shared.

[05:16] Nikki details some examples of what she has noticed over the last few years that detract from your first impression.

[08:08] Be camera ready if you are making a video, don’t play with your hair or fix your makeup. It’s distracting and makes you seem unprepared.


More on making a positive first impression in sales…

[10:19] Nikki shares some stories of situations she has experienced in her career.

[13:15] Then, Nikki speaks about a sales rep in the education market that was always late to appointments.

[15:36] Next, Nikki chats about the horrific traffic where she lives near Seattle, Wa.

[18:45] Are you ever late for meetings with clients? What kind of impression does that make? 

[21:08] Pay attention to the demeanor of the person you are meeting.

[22:06] Be aware of your expression, a smile at the introduction shows that you are friendly.

[25:32] Nikki speaks about being raised by her father, and the reason she felt she needed to be smiling all the time.

[26:55] When you are talking about something, and you want to be seen as credible, relax the muscles in your face. Don’t smile the whole time.

[29:20] Nikki talks about part 2 in the next episode. 

[30:15] Then, Nikki shares a story about driving to a location to do a sales presentation.

[32:19] What is one thing you can do right now to ensure you are setting yourself up for success? Is there anything you need to change about what you are doing?

[33:07] Join the Sales Maven Society; it’s a robust opportunity for you to learn and hone your selling skills.

[33:35] Thank you so much for listening to this episode, if you enjoyed it, please leave a review and share it with your friends.


Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!


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