Making A Positive First Impression (Part 2)

With Host Nikki Rausch, Sales Maven Society

Sales Maven Podcast-how to make a positive first impression

Is your written communication effective?

Are you getting responses or crickets? Making a positive first impression is critical. Listen as your host Nikki Rausch shares some ways that you can get more return on your emails and other means of written communication. Nikki is a sales strategist and coach with over twenty-five years of sales experience and is master certified in neuro-linguistic programming.

First, Nikki reads two forms of written communication she has received. Next, she breaks them down to teach us how to make them more useful. After that, she states that you must make every word you write in a message count. Instead, make them curious enough that they want to find out more, and never start a message out with an “I” or “we” statement. Who is the message for or about? Above all, make sure that is your focus.

This is how you make a positive first impression in sales. 

Then, listen as Nikki discusses why, when communicating with prospective clients, we should never ask the client to do the work. For instance, start with a question that allows them to decide whether they want to keep reading and don’t make the client search for the information you are trying to give them. Therefore, you are trying to make them curious enough that they want to move forward and see what it is you are offering.

Nikki’s final ask is for you to go back over the last five emails you have sent and circle all the “I” and “we” statements to see if you are following the 80/20 rule. As a gift, she is offering you a free download of the full sales training course she usually reserves for her clients in her Sales Maven Society at, check it out, you will be glad you did.


In This Episode:

[00:43] Welcome to the show.

[00:56] Nikki is discussing Part 2 of Making a Positive First Impression.

[02:09] In this episode, we are focusing on written communication to make a first impression.

[02:47] Your job is always to make it easy for the other person. Therefore, default to the clients’ preference.

[03:31] How is your written communication with prospective clients? Are you getting responses?

[05:08] Check out, Nikki has loaded a full training for you that is free for a limited time, so don’t wait.

[06:22] Nikki speaks about your messaging and your written communication with prospective clients.

[08:25] Then, Nikki shares an example of the wrong way to write a message when you are trying to get someone as a client.

[11:52] Make sure every word you write in a message counts. In other words, give them a reason to want to respond.

[13:32] Don’t start a message with an “I” statement.

[15:02] Nikki speaks about “I” and “we” statements having no interest in someone that doesn’t already have a relationship with you.

[18:28] Don’t ask a prospective client to do the work, give them the information they need to see if you are a fit for them.

[19:45] Nikki shares an email that she received, then breaks down what is wrong with it.

[22:04] There are four “I” statements in the first few paragraphs of the email. This does not create a positive first impression.

[22:52] Who is that message for or about? The message is for her and about her, and that is not interesting to a reader.

[25:22] Then, Nikki shares a potential rewrite for the email she received.

[27:22] Your assignment, if you choose to accept it, is to go back and look over the last five emails that you have sent to prospective clients and see how many “I” and “we” statements you have.

[28:24] In conclusion, don’t forget to go to  to download your gift for listening today.

[29:22] Wishing you continued success in all that you do. Thank you for listening.



Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!



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