Sales Copy: Sales Success Story
Michelle Cooper, Alchemy Accounting and Bookkeeping
“We need to be a good steward of money in order for money to flow.”
Listen, as Nikki and her guest Michelle Cooper of Alchemy Accounting and Bookkeeping discuss a sales success story that resulted from a coaching call with Nikki around sales copy (or sales language) for the launch of a new product, how she got it out in the market, and the sales conversation she needed Nikki's help with plus much more on this episode of the Sales Maven Show.
Michelle discusses getting Nikki's support with rewriting sales copy, and an email that she sent out to twenty people with five immediate sales. Nikki and Michelle talk about a circle back email that Nikki has in the Sales Maven Society resources and that in the sales process, your job is to make it easy for people to buy from you.
Sales Copy Continued…
Nikki shares that Michelle is the queen of implementation, she learns it, and then she implements it. Michelle believes that implementing what you learn is how to build your business. Michelle also shares that getting support should be the first step for anyone struggling with sales conversation.
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In This Episode:
[01:05] Michelle, welcome to the show!
[02:38] Michelle discusses what her company is about.
[04:03] Nikki shares that Michelle is the CFO of her company, and because of Michelle, she has made significant strides in her business.
[06:53] Nikki speaks about taking Michelle's advice about taking money out of her business account.
[09:19] Michelle discusses launching a program she wanted Nikki's support on.
[12:32] Listen as Michelle shares what happened and the results she saw.
[13:33] Michelle was able to create a webinar presentation of the sales copy they wrote together.
[14:01] Michelle sent out an email to her 20 people list and got five people to say yes instantly.
[15:55] Nikki shares during a premier coaching program that it is super important when sending a message out to think about how the reader will receive it.
[18:01] Michelle speaks about a circle back email that Nikki has in the Sales Maven Society.
[19:28] In the sales process, your job is to make it easy for people to buy from you.
[20:48] Michelle believes that implementing what you learn at the right time is really important.
[23:27] Sales is something you do with someone, and you earn it.
[24:15] Michelle shares the first step for anyone that is struggling with sales conversation.
[27:02] Invest in yourself because it makes a difference in the long term for your business.
[30:04] Thank you so much for being on the show!