Price List: Should You Include It On Your Website?
Price List: When you visit a website looking for pricing, and it’s not listed, what do you do next?
Do you fill out a request form asking for pricing or do you go back to Google and click on the next option in your search?
At a speaking gig recently, a participant in the audience wanted to know my thoughts on listing pricing on her website vs. not listing pricing.
This topic comes up frequently with my VIP clients; to list or not to list pricing.
My suggestion is to put yourself in the shoes of a client. When you want pricing information, are you annoyed when you can’t access it easily?
Price List Continued…
A few months back, I was researching venues for an all-day workshop I was teaching. Of course, I started by searching Google, and any website that asked me to jump through hoops (i.e. fill out a form to access pricing) was eliminated from my consideration. Let’s be honest, who has the time or the patience to wait for someone to respond back with basic pricing information. We live in the information age, and most of us want information quickly and easily accessible.
Many business owners tell me they are hesitant to list pricing because when asked for pricing they respond with, “It depends…” While it might be true, your pricing could depend on the scope of a project; you should still be prepared to give a price range in your initial answer. Not listing pricing and hoping someone’s going to jump through a bunch of hoops to track you down and wait for a response to their request is unrealistic.
Unless you have a one-of-a-kind product/service that people are lining up to buy, not listing pricing on your website may be costing you clients. And you may never know how many people visit your website looking for pricing, don’t see it, and then move on to the next site.
Your Savvy Sales Tip this week: Price List
Be prepared to give clients/prospects a price range for your services.
You might state something similar to this:
“Packages range from $500 to $3000
Factors that determine the price are:
- total time required to complete the project
- specific add-ons to meet your needs
- distance and time for travel
(of course, you’re going to list bullet points relevant to your product/service)
Please contact us to receive a proposal customized to your needs.”
Remember, people who make it easy for clients to work with them, generally, get the sale.
Price List: Final Thoughts
This same tip applies when speaking with clients. When a prospect/client asks for pricing, be prepared with a succinct and straightforward answer.
People who can’t answer this question with at least a price range often come off as unprepared, amateur, or lacking in confidence. And you are none of those things, so be ready.
Wishing you continued success this week in your business and your life.