Successful Selling At Vendor Events

Trade Shows, Vendor Events, Selling, Nikki Rausch, Sales Maven

How successful are you selling at vendor events?

(This is an excerpt from an article published in the Business Among Moms Holiday Guide 2017 and posted on the BAM Blog, the full article can be read here)

Do you show up to your event with a selling strategy in place?

Investing time and money into these events can be expensive. Not having a selling strategy
outlined before the event is the equivalent of buying a whole bunch of scratch lotto tickets
and hoping at least one of them is a winner. The odds are not in your favor.

Yet with a little bit of thought, you can easily make your events profitable as well as fun.

Here are 3 things you’ll want to plan for and then execute to ensure you’re successful to
make the most of each opportunity for selling at vendor events.

Vendor Events Tip 1: Promote, promote, promote

Be sure you’re letting the people who know, like and trust you where you’re going to be.
Share your events in your newsletter and post them on social media. In addition, reach out
and give a few personal invites focused on re-connecting with key people. This means,
instead of telling them to stop by your booth to buy something, arrange a time to give a
quick hug, handshake, or make a face to face connection. In sales, when you make the
relationship the priority, the sales follow with ease. This approach takes the pressure out of
the selling process for both you and the person you’re meeting. When a person feels at
ease, it’s easier for them to shop and make buying decisions.

Vendor Events Tip 2: Engage attendees with authenticity

There’s really nothing worse for an attendee than walking through a vendor event and
feeling like bait with the sharks circling. Be unique and be authentic, there’s no need to
pounce on the people walking by. One way to engage people in real conversation is to offer
a compliment. Notice something specific about the person and comment on it. The
compliment could be about their haircut, a necklace they’re wearing or even the expression
on their face. When the compliment is authentic and specific to the person, they’re likely to
slow down and engage with you. They’ll also be more apt to take a look at your wares.

Vendor Events Tip 3: Issue …(to keep reading, click here)

Wishing you continued success.

Agree? Disagree? Have additional comments or thoughts on this article? Please share.

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