Selling Pain Points Isn’t The Only Way To Expand Your Ideal Client Base

pain point

Understanding pain points and exploiting pain points are two different perspectives. Your expertise allows you to notice the interference and limiting patterns that disrupt people from being authentic, and then helps them to uncover and access the solution within themselves. Marketing to your ideal clients can happen without giving them “little paper cuts” as Nikki…

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How To Find Your Sweet Spot When Selling

sweet spot

Have you ever noticed when you’re learning to do something new, you have to concentrate hard with little to no distractions in order to do it right? And then as time goes by and you practice a few times, it requires less concentration. Eventually, you can do it without having to really think about it.…

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