Using Video In Sales As A Sales Tool

Two women using video as a sales tool

Have you started using video in sales as a sales tool? Maybe you’re shooting Facebook Lives, uploading videos to YouTube, and/or putting on live webinars as a way for people to be exposed to you and your work. However, you’re using video to grow your business, congratulations. It can be uncomfortable and scary to put…

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Sweet Life Entrepreneur Podcast

What To Say, When, & Why You’ll Actually Love It Do you ever find yourself not knowing what to say in sales? Did you design your business to support the life you want or does your life support your business? How about this, do you work to live or do you live to work? Whatever…

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The Tech of Business Podcast

Product Launch Strategy: Why You Should Have One When you put new products/services out into the marketplace, do you put a product launch strategy in place? Have you ever gathered a team together to assist you in launching something? These past few weeks I have been asked questions about how I put together the product launch…

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The Lifestyle Edit Podcast

master authentic and aligned selling

Master Authentic And Aligned Selling It was a great honor to be asked by Naomi Mdudu to be a guest on The Lifestyle Edit Podcast. In episode 72, she digs in to find out what it takes to master authentic and aligned selling. The Lifestyle Edit was created as a space to spark real, candid conversations among…

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Is It Lack Of Interest Or Is It Your Sales Approach?

Sales Approach, Selling Skills, Relationship Selling, Sales Maven, Nikki Rausch

Do you know how you’re perceived by others? When’s the last time you spent time and money promoting a product/service and nobody bought from you? Did you blame the lack of interest on the product/service? Did you ever wonder if it was your overall sales approach?  Lack of Interest Or A Bad Sales Approach A…

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Simple Pin Podcast

Converting Pinterest Traffic To Sales Do you engage in passive selling? Are people visiting your website and either clicking on affiliate links or signing up for your offers? How are you doing with converting your traffic into sales? Whether it’s Pinterest traffic, Google traffic or just traffic from email, learn how to turn it into…

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How to Effectively Communicate a Price Increase

increasing pricing, sales training, price increase, communicating pricing changes

Wondering how to communicate a price increase to your client base? Nikki discusses a few indicators that should tell you it’s time for a price increase in your business. Then, she explains a few different ways you can go about these price increases while keeping your clients happy. We all get nervous to take the…

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Using High Tech & High Touch To Create A Winning Combo

high tech sales maven

When high tech and high touch are used effectively, you’re able to create a winning combo in the sales process. However, most people replace high touch with high tech instead of incorporating the two. This approach is likely costing them business. Are you losing customers due to your high tech approach? When technology is used…

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Successful Prospecting

prospecting, sales tip, mis-steps, sales training, business building

Successful prospecting is something we all want, and yet most of us are terrified of it. The idea of reaching out to people to earn their business can be scary. It’s also one of the things most of us avoid doing at all costs. How successful are you at prospecting? How often do you actually…

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Celebrate Your Wins: Are You?

Entrepreneur, Sales, Selling, Nikki Rausch, Sales Maven Blog

It is so important to celebrate your wins. So, are you celebrating your wins? When’s the last time you really slowed down enough to take it all that you’ve accomplished? As a busy professional, we sometimes forget to acknowledge our successes. This week, consider answering the question posed in the video.  You might be surprised…

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Why Your Ideal Client Isn’t Buying From You

Ideal Client, Relationship Selling, Sales Skills, Sales Training, Client Relationships

When’s the last time you were frustrated because your ideal client wasn’t buying from you? Maybe you’ve spent a lot of time and money mapping out who they are. Yet, that type of client still isn’t showing up and buying. There’s a simple, yet crucial step many people miss when identifying their ideal client. The…

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Being Salesy Or Creating Curiosity: What’s The Difference?

create curiosity

How good are you at creating curiosity? And do you ever worry about coming off as salesy when sharing about your business? It’s a fine line – the difference between creating curiosity and sounding salesy. Be sure you understand the difference. Creating curiosity attracts people to you. Once they express interest, it’s your job to earn their…

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Are You Maximizing Business Referrals?

business referrals

Do you ever wonder if you’re maximizing your business referrals?  When’s the last time someone sent you a referral? And how long did it take you to follow up with the referral? Check out this week’s tip on how to maximize referrals in your business. You may be diminishing your chances of getting another referral…

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Knee-Jerk Response: The Knee-Jerk “No” in Sales

knee jerk response

When’s the last time you had a really great idea, and when you presented it to someone, they gave you the knee-jerk “no?” A knee-jerk response is when someone gives you an immediate emotional response, and often in sales it’s a “no.” Maybe you’re familiar with this type of response in your personal life, and certainly,…

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Potential Clients: Why Chasing Clients Doesn’t Work

potential clients applauding after a sales presentation

Potential Clients: Do you like to be chased? For instance, if someone right now said to you, “I’m going to chase you,” would you prepare to run? And, would it be kind of fun? Would you enjoy it? In the selling process when you’re chasing after clients, it’s usually because they are running away. When this…

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Building A Community For Your Business

sweet spot

Do you ever find yourself feeling disappointed that the important people in your life don’t take much interest in your business? Maybe when you started out you thought your friends and family would be great supporters and maybe even clients. A few months or even a few years into your business you’ve probably found that…

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Diffusing An Angry Customer By Pacing & Leading

woman diffusing an angry customer

Diffusing An Angry Customer: When’s the last time you lost your cool at a company for mistreating you as a client? Unfortunately, too often the way companies train their employees to handle angry customers is what escalates the situation vs. calming them down. A few weeks back, after multiple attempts of working with my bank…

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Ruining Your Reputation By Targeting The Wrong Clients?

my bad

Ruining Your Reputation: When’s the last time you purchased a product/service only to be disappointed in the quality of what you received? What did you do about it? Did you ask for your money back? Did you write a negative review? Or, maybe share your experience on social media? There’s nothing worse than having someone…

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The Best Accountability Partner

Suggestions For Improvement

Do you have an accountability partner? Someone you regularly check in with, share your wins, talk about what’s next in your business and strategize how best to get there? For those of you who have a great accountability partner, you understand the value and also the commitment it takes to meet with this person every…

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The Compound Effect: Small Gestures That Reap Big Rewards

business owners gesturing that business is open

Have you read or heard about  The Compound Effect book by Darren Hardy? Years ago someone suggested I read it, and the message made so much sense that I continue to refer to the concept over and over again in my personal and professional life. Here’s how Mr. Hardy describes the concept of The Compound…

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My Bad: Stop Saying This In Place Of An Apology

my bad

When’s the last time you were the customer and had a bad experience? Maybe it was at a restaurant, a local store or maybe it was with someone you hired to provide a service for you. Did you bring it to someone’s attention? And if so, how was it handled? It’s always been my opinion…

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Customer Discount: When To Offer A Discount

happy shopper after receiving a customer discount

How do you respond when someone asks you for a discount? Do you feel compelled to offer one or are you comfortable saying no? Many people struggle with what to say when asked for a discount. A little over a year ago I published an article with some specific language of what to say when…

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Avoid Attachment When Selling

avoid attachment

Avoid Attachment: When’s the last time you worked hard to earn a client’s business only to be told you didn’t get the deal? Were you disappointed, frustrated, or even ticked off? It sucks to work hard for someone and have them not understand the value of what you’re offering. Buddha has been quoted as saying,…

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The Shortcut In Sales: Does It Exist?

Have you ever noticed how many of us tend to want a shortcut in sales? It feels so good to get there sooner. Let’s be honest, if there were some pill you could take or app you could buy to accomplish a goal in a short amount of time, you’d probably pull out your credit…

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Something To Be Thankful For

Sales Maven, Gratitude, Thankful, Life Lessons

Would you agree, some of the most challenging things in life teach the greatest life lessons? It certainly has been true in my experience. One of the greatest life lessons came a result of learning one of the core principles of selling. This lesson certainly isn’t the fun part of sales and often times it’s…

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