Ted Lasso Business Tips You Might Not Have Noticed

Ted Lasso, Sales Tips, business tips

If you haven't seen the hit show “Ted Lasso,” you're missing out on more than just a heartwarming and hilarious comedy.

The show is full of valuable lessons on life, leadership, and business. Surprisingly, the titular character, played by Jason Sudeikis, provides some excellent sales and business techniques that we can all learn from. In this post, we'll explore five ideals that Ted Lasso inadvertently teaches that can help us succeed in sales and business.

      1. Be a Goldfish

As Ted explains to Sam, the happiest animal on earth is a goldfish.  The reason for that is a goldfish has a ten-second memory. In other words, a goldfish doesn't dwell on its past failures or rejections. As salespeople or business owners, we face rejection and losses regularly. It's easy to get discouraged and let those negative experiences affect our mindset. However, when we adopt the “be a goldfish” mentality, we can let go of those negative experiences and move on to the next opportunity. Don't let the past define your future.

      2. Listen

Ted's focus on listening is one of his most admirable qualities. He's always attentive and present in conversations, actively listening to what others have to say. In sales, it's essential to listen to your customers' needs and concerns to build trust and rapport. By listening, you’re able to tailor your approach to better suit their needs and offer them solutions that genuinely work for them. It's not just about making a sale; it's about building a relationship.

      3. Value People

Ted understands the importance of valuing people and shows it in his interactions with his coaches and team. He goes out of his way to make them feel appreciated and valued. In sales, it's easy to focus solely on the bottom line and forget that the people you're working with matter. When you show your customers that you value them, they'll be more likely to trust you and stick with you for the long haul.

     4. Avoid Gloating  Ted Lasso sales tips

Ted never relishes in someone’s misfortunes. In one of the episodes, he explains to a fellow team member how it’s a “schadenfreude-free” zone.  If you’re not familiar with the term schadenfreude, it’s a German word that means the emotional experience of pleasure in response to another’s misfortune. In business, it’s bad form to celebrate when a competitor stumbles. It’s especially egregious to point it out to a prospective client as a way to try to earn the business. Focusing on your strengths and what you offer customers is more important than what a competitor doesn’t. Be positive, and your customers will respond positively to you.

     5. Be People-Centered

Ted's ability to remember even the smallest details about others is one of his most endearing qualities. He always says thank you and shows appreciation, even to the person refilling his water glass. In sales and business, it's crucial to remember that behind every transaction is a person. By being people-centered, you'll build relationships and trust, which will lead to long-term success.


In conclusion, “Ted Lasso” is not just a great comedy; it's also a fantastic resource for learning valuable sales and business techniques. By adopting the five ideals of being a goldfish, listening, valuing people,  avoiding negative talk, and being people-centered, you'll be on your way to sales and business success.


Want to learn more about how to put these business and sales tips into practice? “I'd love to unpack that with you.” (Couldn't resist a Ted quote 🤣) Simply reach out with any questions you might have! Can't wait to hear from you!



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