The Difference Between Soliciting & Relationship Selling

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There seems to be some confusion in the difference between soliciting and building relationships that attract prospective clients while making it easy for them to buy from you.

Have you ever noticed the difference between the main factor that makes these two approaches different? 

Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn about the difference between soliciting and relationship selling on this episode of the Sales Maven Show.

In today’s episode, Nikki’s solo discussion talks about shifting your business from soliciting to relationship selling once you understand the difference between the two.

She shares how you can create curiosity before going into selling and keep rapport in every step of the sales process. Listen as Nikki talks about spending less time prospecting and more time working with your ideal clients.

Nikki invites you to join the Sales Maven Society. Don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, and sales challenges; she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!


In This Episode:

[00:27] – Welcome, and thank you for listening!

[01:26] – Nikki describes what “soliciting vs. relationship building” looks like in business.

[03:53] – “Soliciting is such a time waster.”

[06:14] – Nikki talks about using a relationship-building approach.

[08:19] – How do you gain permission from ideal clients?

[10:57] – Put out content that strongly attracts ideal clients. PART 1

[13:45] – Put out content that strongly attracts ideal clients. PART 2

[15:44] – Thank you for listening. Nikki is so grateful you are here!

For more actionable sales tips, download the FREE Closing The Sale Ebook.


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