The Tech of Business Podcast

Feat. Nikki Raush, Sales Maven

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Product Launch Strategy: Why You Should Have One

When you put new products/services out into the marketplace, do you put a product launch strategy in place? Have you ever gathered a team together to assist you in launching something?

These past few weeks I have been asked questions about how I put together the product launch strategy behind the new book, The Selling Staircase: Mastering The Art Of Relationship Selling.

It just so happens that this was the topic of a discussion with Jamie Slutzky. Jamie is the amazing woman behind the podcast: The Tech Of Business with Jaime Slutzky.

You’re invited to listen here now.

And because I love to talk sales, there are some nuggets in this interview that just might help you with your next client interaction.

Then, as with all the podcast interviews I have the privilege of being interviewed on, if you like this episode, consider leaving a review for Jaime. Reviews make a world of difference to the podcaster. Plus it helps others find their way to the show.

Lastly, if you’ve read the new book: The Selling Staircase, would you consider leaving a review on Amazon? Your thoughts and feedback would be greatly appreciated.

As always, sending good wishes to you.

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