Top Down Selling
You set the frame for your sales conversations and offers.
When you find it difficult to get your higher offers sold, try to adjust your offer frame. How you position your offers matter to your audience. Start presenting your offers with top down selling where clients can focus on the best fit, instead of being distracted by what’s least expensive.
Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience.
Today, learn how to position your offers with top down selling on this episode of the Sales Maven Show.
In today’s episode, Nikki’s solo discussion explains why you want to use top down selling in your sales conversations. Top down selling means that you list your most expensive offer first, and then give the next expensive option until you get to your least expensive offer. You do this to leverage the way people perceive information. Listen as Nikki explains why your pricing layout impacts your sales and how to get the best effect.
Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!
In This Episode:
[00:29] – Welcome, and thank you for listening!
[02:58] – What is the “dreaded grid”?
[04:45] – Here’s why you want to place the most expensive option first.
[06:42] – You want people to focus on the best fit, not the least expensive.
[09:39] – Susan Grant will handle your interior decoration projects with Color Envy Design.
[12:03] – Thank you for listening. Nikki is so grateful you are here!
To download free Resources from Nikki: www.yoursalesmaven.com/maven