Tracking Lifetime Value Of Customer Offers
Entrepreneurs pay the most attention to customer offers during launches and campaigns.
After the launch or campaign finishes, the offer is deemed a success or failure based on the closing metrics. That’s a straightforward yet limited measurement. Offers are more than just a moment in time for your business. Any offer you make could start a ripple of lifetime revenue. Are you tracking lifetime value of customer offers?
Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience.
Today, learn how to track the Lifetime Value of customer offers on this episode of the Sales Maven Show.
In today’s episode, Nikki’s solo discussion reveals the value an offer brings over time. Entrepreneurs often talk about the Lifetime Value of a client, but have you ever looked at what an offer contributes to the bottom line of your business. Nikki explains how additional revenue is generated by people who bought your offer. Your offer gets clients into your value ecosystem, and it sparks repeat business.
This could be an invaluable challenge that you spend time digging into. Listen as Nikki shares why one of her seemingly-failed offers brought over $20k in revenue to her business during the 10 months following the initial push. She uncovers the hidden trail that leads potential clients from an introductory offer to being active clients. Nikki also suggests how you can track the numbers and information of your offers, so you have a better grasp on the Lifetime Value.
Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!
In This Episode:
[00:29] – Welcome, and thank you for listening!
[02:22] – How can you measure the lifetime of an offer?
[05:15] – Nikki examines a previous offer that gave her business more value over the long term.
[07:46] – By 10-months-out, Nikki’s previous offer brought in over $20k in additional revenue.
[10:27] – Then, it’s your job to guide clients into the next step.
[12:33] – Nikki suggests how you can track the numbers and information of your offers.
[15:25] – Connection: Casey Gromer will unify the major tasks of your business with the C-Suite Boutique.
[18:17] – Thank you for listening. Nikki is so grateful you are here!
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To download free Resources from Nikki: www.yoursalesmaven.com/maven
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Listen to Casey Gromer’s previous Sales Maven episode: https://yoursalesmaven.com/blog/closing-sales-with-discovery-calls-a-sales-success-story-with-casey-gromer/