Ways To Increase Value Then Increase Pricing For Your Group Program
A Sales Success Story With Holly Southerland
Release yourself from the stress of creating a program that covers everything, including the topics you’re not thrilled about covering.
You want to give your clients access to effective expertise, and sometimes that means you rely on content recommendations or referrals that you can trust. Have you ever thought that the recommendation could be a partnership? This simple step could lead to you being able to increase pricing.
Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience.
Today, learn ways to increase value then increase pricing for your group program during this Sales Success Story on this episode of the Sales Maven Show.
Holly Southerland is a seasoned Professional Organizer and founder of Rockstar Organizers, a thriving community where organizers connect and find support. She recently launched Momentum, a membership group for organizers who are ready to break through and grow their business. When she is not mentoring and teaching, you can find her on the road (she loves to travel!) or trying something new, and almost always wearing soft, comfy clothes!
In today’s episode, Nikki and Holly discuss the overlapping offer Holly created to give her clients more value and increase pricing for her packages.
Holly shares her thought process for building a value-packed group offer that doesn’t strain her resources. Looking at her clients, Holly says that sales is what most of the professional organizers need to improve the most. Holly does not consider herself as a sales expert, so she finds another way to bring her clients a done-with-you-experience. She increases her package value and lightens her workload with the leverage of partnership.
Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!
In This Episode:
[00:42] – Welcome, and thank you for listening!
[03:39] – Holly Southerland explains her work how she helps professional home organizers increase their business.
[05:44] – People are always seeking out Holly. How does she attract ideal clients so well?
[08:29] – Do what the market is telling you.
[10:51] – Holly opted to do a done-with-you experience for her clients to give them the most value.
[13:38] – Then, Holly explains how she structured her new program. How did she make decisions about the program?
[15:23] – Next, Listen to how Holly was able to build spin-off programs to expand her offers and upsells.
[17:14] – Then, Nikki reviews the package Holly offers that provides extra value to her clients through partnership.
[19:16] – Why do partnerships provide extra value while taking away extra work?
[21:44] – What’s the anatomy of a diverse package that doesn’t go overboard?
[24:44] – Then, Nikki teases a new offer that Holly is working on.
[26:31] – Next, Holly goes into more detail about an affiliate offer she is currently setting up.
[29:30] – Then, Nikki talks about all the value Holly is bringing to home organizers.
[32:00] – Lastly, Holly appreciates that the Sales Maven Society is there when you need them most.
[34:59] – Thank you for listening. Nikki is so grateful you are here!
To download free Resources from Nikki: www.yoursalesmaven.com/maven
To download your checklist for 5 Ways to Add Value to Your Packages, Text the word “Rockstar” to 734-875-8066