by ysmsuper | Jan 31, 2017 | Criteria
Words That Motivate and Influence Do you have trigger words? Words that when you hear them pique your interest. Or, maybe even stop you in your tracks because you’ve got to know more? Words that motivate and influence you? Most of us have a few trigger words. Of...
by ysmsuper | Nov 10, 2015 | Criteria
Answers Clients Understand Do you like when things make sense? When you hear something or learn something for the first time, have you ever noticed you often recall a similar experience from your past to help you make sense of it all? This is known as association....
by ysmsuper | Sep 29, 2015 | Criteria
A Strategy For Making Decisions There’s a lot of talk about ROI, especially if you’re in sales or marketing. Managers, bosses and business coaches want to know what’s the Return On Investment for your activities and spending. Understanding ROI is crucial to your...
by Nikki Rausch | May 19, 2015 | Criteria
Delivering on Expectations Recently, while having a discussion with a client, she mentioned her favorite color was red. As soon as she said “red,” I imagined fire engine red. Then she said, “Not candy apple red, blood red.” If she had not clarified the shade of red,...
by ysmsuper | Feb 23, 2015 | Criteria
Why So Contrary? Many of us have someone in our life that regardless of what we say, they offer an opposing view. I say/He says: Black/White Yes/No True/False Spicy/Mild Sunshine/Rain and the list goes on and on… Anyone in particular come to mind for you: your loving...