Do This When Presenting
Have you ever found yourself in the audience with a speaker teaching you something and talking so fast, you end up shutting down and giving up on trying to learn what they’re teaching?
Maybe, you initially tried to stay engaged and then found yourself frustrated, feeling as if you needed more time, a slower pace, the ability to ask the speaker questions.
A common misstep speakers, presenters, and salespeople make when giving a presentation or demonstrating a product, is they rush through it. It’s as if they don’t talk fast, they’ll lose their opportunity to say everything they think you need to hear.
A more effective approach when teaching or demonstrating a product or service is to actually slow down and let the listener process what you’re saying. People will actually listen longer when you give them time to process what you’re saying.
As a presenter/trainer myself, it can be challenging to slow my pace down. For one, it’s common to have a limited amount of time with people. Two, I sometimes suffer from the compulsion to want to give more than what’s expected. Instead of “less is more,” I sometimes make the mistake of thinking, “more is BETTER.” Third, I know my material, I’ve taught it many times and now seems easy. However, for people hearing it for the first time, it’s not easy, it’s new. And, it takes time to process what is being said, decide how you feel about it and how you might apply it in your business/life.
Your Savvy Sales Tip this week: Slow down when presenting/demonstrating so your audience has time to process what you’re saying. It’s your job to make it easy for your clients to comprehend your message.
This week’s tip comes from my book: Six Word Lessons On Influencing With Grace: 100 Lessons to Genuinely Connect with Friends, Colleagues, Friends, Family and Lovers.
Here’s a tip to make it even easier for people to comprehend your message and remind you to slow down:
TIP: Notice when your client(s) are taking notes. Stop talking and let them finish writing before continuing on to your next point. This is not only a sign of respect for your client, it reminds you to slow down and pace yourself.
Wishing you an amazing week of connecting and building long-term client relationships!
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