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Posts Tagged Business Development

Is It Safe?

Is It Safe?

Is It Safe? An important selling technique is knowing how to create a safe environment for your clients. Safety can come in many forms and serve multiple purposes in the selling process. Safety in the context I’m talking about is knowing how to put your clients at

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Delivering on Expectations

Delivering on Expectations

Delivering on Expectations Recently, while having a discussion with a client, she mentioned her favorite color was red.  As soon as she said “red,” I imagined fire engine red. Then she said, “Not candy apple red, blood red.”  If she had not clarified the shade of red,

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