The Launch Strategy

When you put new products/services out into the marketplace, do you put a launch strategy in place?

Have you ever gathered a team together to assist you in launching something?

These past few weeks there have been questions about how I put together the launch strategy behind the new book, The Selling Staircase: Mastering The Art Of Relationship Selling.

It just so happens that this was the topic of a discussion with the amazing woman behind the podcast: The Tech Of Business with Jaime Slutzky.

You’re invited to listen now:

And because I love to talk sales, there are some nuggets in this interview that just might help you with your next client interaction.

As with all the podcast interviews, I have the privilege of being interviewed on, if you like this episode, please consider leaving a review for Jaime. Reviews make a world of difference to the podcaster and help others find their way to the show.

For anyone who’s read the new book: The Selling Staircase, would you also consider leaving a review for the book on Amazon? Your thoughts and feedback would be greatly appreciated.


Sending good wishes to you.