Using Social Media To Sell
Are you using social media to sell your products/services? Maybe you’ve been told this is the best way to grow your business and spent countless dollars as well as hours trying to learn how to do it effectively. Maybe you’ve just been trying to do what everyone else is doing. What have your results been so far?
More than likely, you fall into the vast majority (myself included) that are not getting sales from social media. Even though you might not be making sales through social media, that doesn’t mean you should just give up and abandon it altogether. It might just mean, it’s time to change your approach or change your expectations.
A few weeks ago I attended Social Media Marketing World 2018 in San Diego. It’s the largest conference in the world on this topic. There were social media gurus and huge social media influencers giving talks on a variety of topics. My mind was blown by the things they were sharing and ways people are using social media in their businesses.
The biggest and most refreshing message shared in all of the sessions I attended was: It’s not about how many likes, followers, shares, etc. you’re getting on social media. It’s about building know, like and trust with your community.
Know, Like, & Trust
Know, like and trust is something I can get behind. It’s something I teach in every talk I give on ways to increase sales. Whether you’re selling in person or building an audience on social media, you must focus on building relationships.
Leslie Samuel of Become A Blogger gave my favorite talk of the conference where he drove this point home. He spent the first few minutes making the audience laugh by telling us how he’s a good guy. There were even testimonials on what a good guy he is, one from his wife, and other big names. He then proceeded to propose to a woman in the audience. She, of course, declined his offer. The point he made is that too many people on social media are selling before building any know, like, and trust. You can watch this part of his talk here: Leslie Samuel SSMW18.
Just like you shouldn’t walk into a networking meeting and shove your business cards into the hands of the people you meet, you shouldn’t be friending people only to message them and ask them to try your products/services, like your page, or donate money to some cause you think is important. It’s so off-putting and frankly, many of us are sick of it. I’ve said it before, people are skeptics nowadays and they’re savvy.
As much as I learned last week from the amazing speakers about social media, the most rewarding part of the trip was deepening connections with key people. There’s just nothing quite like having face to face conversations with people. My #1 objective in attending this conference was to build stronger relationships with a few people. I was able to do that by spending time with them over lunch, after hours and even one breakfast where I decided not to attend a portion of the conference. Building the relationship was more important to me than hearing the content that morning.
In our society where most of us demand instant gratification, it’s easy to get disillusioned by not having enough people engage with our videos/posts/events. You might feel like giving up completely. Please don’t. Keep going, and keep sharing your message. The one or two people who are listening/watching just might be your ideal clients. Focus on building a relationship with these people.
This same concept applies to sales as well. Focus your attention on the people who are expressing interest in your products/services. Spend time building relationships with these people. They become your community. They will also help attract other like-minded people to take part in what you’re offering.
Please consider taking a few minutes and come up with a list of 5 to 10 things you can do this week to build community on social media and in-person with your ideal clients. Then, start implementing.
Wishing you continued success in all your interactions.
Agree? Disagree? Have additional comments or thoughts on this article? Please share.
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